山姆中国大变阵，也要“舍命狂奔”？

Group 1 - Sam's Club has become a unique presence in the Chinese market, attracting middle-class consumers despite ongoing food safety scandals [1][5][7] - The frequent negative incidents are attributed to rapid expansion and a lack of detailed management in stores, leading to a failure in maintaining standardized operations [1][3][7] - In response to these issues, Sam's Club has appointed a new CEO for the China region and is restructuring its organizational framework to enhance management [1][2][3] Group 2 - Sam's Club is undergoing a significant organizational adjustment, increasing the number of regions from six to seven, with a focus on Jiangsu and Zhejiang provinces [2][3] - The company plans to accelerate its expansion in China, aiming to open 8-10 new stores annually starting in 2025, a significant increase from the current rate of about six per year [2][3] - As of May 2025, Sam's Club has opened 56 stores in China, with eight located in Jiangsu and eight in Zhejiang, indicating a strategic focus on these regions [2][3] Group 3 - Despite rapid growth, Sam's Club faces challenges in the Jiangsu and Zhejiang markets, with no stores in the top ten for sales as of 2024 [3][9] - The company has experienced multiple food safety incidents in 2023, including complaints about spoiled products and foreign objects in food items [5][6][10] - Sam's Club's customer service responses to these incidents have been criticized as inadequate, highlighting a need for improved management and accountability [5][7][10] Group 4 - In contrast to Sam's Club, Costco has adopted a slower expansion strategy in China, opening only seven stores in five years, which has limited its market presence [9][10] - Costco's reliance on imported goods results in higher prices compared to Sam's Club, which sources 70% of its products locally, allowing for faster inventory turnover [10][11] - The differences in operational speed and supply chain management between Sam's Club and Costco illustrate varying approaches to market penetration and customer satisfaction [9][10]