“三投资”方法论② | 公募基金篇一 破解信任危机，提升基民获得感

Core Viewpoint - The investment industry is undergoing a significant transformation, emphasizing the "Three Investments" concept (Rational Investment, Value Investment, Long-term Investment) to rebuild trust and improve investor experience [1][4][6]. Group 1: Industry Challenges - The public fund industry has experienced a dramatic decline, with active equity fund sizes shrinking over 40% from their peak, reflecting a loss of investor trust [1][3]. - In 2020, the size of active equity funds reached a historical high of 6.16 trillion yuan, but by the end of 2024, it is projected to drop to 3.43 trillion yuan, a decrease of 44% [3]. - The average annual return for active equity funds plummeted from 53.57% in 2020 to -19.2% in 2022 and -11.78% in 2023, indicating a significant performance decline [3][4]. Group 2: Importance of "Three Investments" - The "Three Investments" concept aims to reduce short-term speculation, promote effective resource allocation, and enhance market stability [2][5]. - Rational investment focuses on objective analysis to minimize irrational behavior, while value and long-term investments encourage attention to intrinsic value and effective capital allocation [5][6]. - The shift from a scale-oriented approach to one focused on investor returns is essential for sustainable industry development, enhancing service quality and investor trust [4][6]. Group 3: Rebuilding Trust - The industry must enhance customer-centric demand response and solution capabilities to regain investor trust [6][9]. - Establishing a scientific incentive mechanism and adjusting assessment criteria to prioritize long-term client experience over short-term performance is crucial [8][9]. - Regulatory bodies are emphasizing the need for long-term performance metrics in fund management, shifting the focus from mere scale competition to investor returns [8][9].