宠物经济爆火！这些产品在蓝海市场疯狂吸金

Core Insights - The global pet economy is experiencing significant growth, with the market expected to exceed $300 billion by 2025 and reach $500 billion by 2030 [1] - Eastern Europe is emerging as a new engine for the global pet economy, driven by rapid economic growth and changing lifestyles [3] Market Growth - The pet care market in Eastern Europe is growing at an annual rate of 8.8%, making it one of the fastest-growing regions in the global pet care market [1][3] - Poland's GDP growth is projected at 2.9% and Romania's at 2.1% for 2024, significantly outpacing Germany's 0.6% [3] Consumer Behavior - High pet ownership rates in Eastern Europe, with Romania having 48% of households owning cats and 45% owning dogs, exceed the EU average [3] - The increase in disposable income and the trend of pet humanization are driving demand for pet products and care [5] E-commerce Dynamics - eMAG is the leading e-commerce platform in Eastern Europe for pet products, with over 90% brand recognition in Romania, Bulgaria, and Hungary [11] - The average transaction value for pet-related categories on eMAG has seen significant growth, with some categories increasing by over 60% year-on-year [7][9] Product Categories - Popular product categories include pet cosmetics, grooming tools, and training equipment, with pet care products showing a 13% market value increase in 2024 [5][8] - The top five highest average transaction value products include pet carriers, travel accessories, and nutritional supplements [9] Sales Trends - Sales peak on Mondays, as consumers tend to research and compare products over the weekend [10] - eMAG's pet category has consistently shown a year-on-year growth rate exceeding 20% from 2021 to 2024 [11] Strategic Opportunities - The untapped potential in the Eastern European pet market presents a lucrative opportunity for cross-border sellers [10] - eMAG has invested over €4 billion in local infrastructure and launched support programs for Chinese sellers, enhancing market entry opportunities [13] Future Outlook - The explosion of the Eastern European pet market is underway, with eMAG holding a 92% market share, providing a gateway for sellers to establish brand recognition [14]