IPO研究 | 预计2028年中国数据智能应用软件市场规模将达713亿元

Company Overview - Minglue Technology has submitted a listing application to the Hong Kong Stock Exchange, with CICC as its sole sponsor [1] - Established in 2006, Minglue Technology is a leading data intelligence application software company in China, providing marketing and operational intelligence solutions for various industries including consumer goods, food and beverage, automotive, and retail [1] - The company holds 2,177 patents and has 926 patent applications, with over 450 domestic and international awards, particularly excelling in data intelligence, enterprise knowledge graphs, and data privacy [1] Industry Insights - According to Frost & Sullivan, Minglue Technology is the largest data intelligence application software provider in China by total revenue in 2023 [1] - The data intelligence application software market in China has grown from RMB 14.4 billion in 2019 to RMB 30.3 billion in 2023, with a compound annual growth rate (CAGR) of 20.4% from 2019 to 2023 [2] - The market is projected to reach RMB 71.3 billion by 2028, with a CAGR of 18.7% from 2023 to 2028, driven by increasing demand for data intelligence applications, technological advancements, and supportive government policies [2] Technological Trends - General artificial intelligence represents a stage where AI exhibits human-like intelligence across various environments and fields, making data, generative AI models, and industry knowledge key competitive advantages for businesses [1] - Companies can leverage data intelligence application software to convert unique data value accumulated during operations into capital, optimizing operational efficiency and enhancing customer experience through data-driven workflows [1]