东鹏饮料中山基地环评受理，智能化产能驱动多品类与全球化进阶

Core Viewpoint - Dongpeng Beverage is strategically establishing a new production base in Zhongshan with a total investment of 1.2 billion yuan, aiming to enhance its production capabilities and market presence in the beverage industry [1] Group 1: Investment and Production Capacity - The Zhongshan production base will cover an area of 180 acres and will include production lines for four major categories: vitamin functional drinks, compound tea drinks, plant protein drinks, and electrolyte drinks [1] - The project is expected to achieve an annual production capacity of 60 million boxes through the implementation of eight high-end production lines and an intelligent warehousing and logistics system [2] Group 2: Product Strategy and Market Expansion - The Zhongshan base will serve as an incubator for new product categories, with plans for an annual production of 2.5 million boxes for the electrolyte drink "Bushi La" and 2.5 million boxes for compound tea drinks targeting a market with over 20% annual growth [4] - As of Q1 2025, the revenue share of Dongpeng's "other beverages" category has increased to 7.74%, indicating the initial success of the intelligent production base and multi-category strategy [4] Group 3: Regional Economic Strategy - The location of the Zhongshan base is strategically positioned in the core area of the Guangdong-Hong Kong-Macao Greater Bay Area, allowing for rapid product response and market penetration in Southern China [5] - The base will work in conjunction with the Hainan base to form a dual hub, leveraging the advantages of industrial clusters and consumption upgrades in the Greater Bay Area [5] Group 4: Global Supply Chain and Market Penetration - Dongpeng Beverage is establishing a global supply chain system by linking the Zhongshan base with its factories in Indonesia and Yunnan, facilitating quick product delivery to ten ASEAN countries [7] - The company adopts a localized production strategy in markets like Indonesia to reduce costs and offers competitive pricing compared to rivals like Red Bull, demonstrating the effectiveness of its supply chain localization and cost-performance advantage [7]