抖音电商升级治理虚假宣传：严打直播间违规营销

Core Viewpoint - Douyin E-commerce is intensifying its governance against false advertising, particularly targeting violations in live streaming marketing practices [1] Group 1: Actions Against Violations - Douyin E-commerce has identified serious false advertising practices among some merchants and creators in categories such as food and hardware [1] - The platform will implement measures against violators, including but not limited to suspending live streams, freezing commissions, imposing penalties, and revoking e-commerce selling permissions for influencers [1] - For violating merchants, actions will include product bans, freezing of funds, and store closures [1] Group 2: Ongoing Monitoring and Enforcement - The platform will continue to conduct strict inspections and governance of influencer marketing videos, live streaming rooms, and product detail pages [1] - There will be a focus on combating organized, malicious, and bulk false advertising practices [1] - Douyin E-commerce plans to periodically publish lists of violators to enhance transparency and accountability [1]