Core Insights - Dongfang Zhenxuan has announced the production of its self-branded sanitary napkins, set to launch on June 16 on its app and June 18 across all platforms [1][3] - The company emphasizes high standards for product performance and materials, aiming for a 100% cotton product with traceable raw materials from Xinjiang [1][3] Group 1: Product Development Challenges - The main challenge faced during collaboration was Dongfang Zhenxuan's stringent requirements for product performance and consumer experience, which nearly stalled negotiations [1] - The sanitary napkin's absorption speed requirement is set at under 15 seconds, significantly more demanding than the national standard of 60 seconds and the industry average of 20 seconds [3] Group 2: Material and Safety Standards - Dongfang Zhenxuan's sanitary napkins will feature 100% cotton in all skin-contact areas, including the wings, which is a higher standard than most products on the market [1] - The company has added nine additional safety testing items beyond national standards, ensuring no harmful substances like formaldehyde and acrylamide are detected [1][3] Group 3: Market Reception and Consumer Interest - There is a strong consumer interest in Dongfang Zhenxuan's sanitary napkins, with many users sharing shopping tips to secure purchases on launch day [3] - The company aims to address consumer anxiety regarding sanitary products by providing safer and more comfortable options [3]
东方甄选卫生巾供应商爆料：吸收速度是国标4倍，纯棉面层成本增20%