“以鲜为美”拓展新空间 新乳业逆势增长体现确定性

Core Viewpoint - New Hope Dairy is committed to its "Fresh Strategy" to navigate the slowing growth in the dairy consumption market, achieving double-digit growth in net profit for five consecutive years, showcasing resilience in a challenging industry environment [1][2]. Group 1: Financial Performance - New Hope Dairy's net profit for 2024 is projected to grow by 24.80%, with a net profit margin increasing to 5.15% [2]. - The company reported a 48.46% year-on-year increase in net profit for the first quarter of the year [2]. - Operating cash flow reached 1.491 billion yuan, and the debt-to-asset ratio decreased to 64.61% [2]. Group 2: Strategic Initiatives - The company aims to enhance its "Fresh Strategy" by focusing on fresh milk sources, production, orders, delivery, and consumer engagement through an "Eight Fresh" development framework [3]. - New Hope Dairy has established a strategic partnership with the Norwegian Gene Association to innovate in dairy cattle breeding, launching the first Norwegian Red milk in China [4]. - The company is prioritizing digital economy and biotechnology innovations to strengthen its product offerings and operational efficiency [4]. Group 3: Market Expansion - New Hope Dairy is expanding its market presence through a three-pronged growth strategy: high-end product development, local market penetration, and international expansion [6][7]. - The "24-hour" fresh milk series and the Asahi Weipin brand are key components of the company's high-end national development strategy, with significant revenue growth expected [6]. - The "Liangshan Snow" brand has achieved a 75% market share in the local market by targeting specific consumer demographics and seasonal events [7]. Group 4: Channel Innovation - The company is innovating its distribution channels by creating fresh consumption scenarios, including the establishment of over 500 "24-hour fresh milk" stores [5]. - Collaborations with major retailers like Sam's Club and Hema are being strengthened to enhance product visibility and accessibility [5].