让善意在直播间流淌：董海锋提出直播电商“向善长河”理念

Core Viewpoint - The 2025 China Internet Civilization Conference emphasized the importance of social responsibility in the live e-commerce industry, with Qianxun Holdings advocating for a "live streaming for good" approach to integrate commercial and social values in the digital space [2][3]. Group 1: Consumption for Good - Qianxun Holdings has been a pioneer in live streaming to support agriculture, conducting public welfare live streams across 21 locations in 16 provinces, generating a cumulative transaction volume exceeding 800 million yuan [3]. - The company promotes traditional culture through unique live streaming IPs like "Honey Explore Old Brands" and "Bee Tea Investigation Bureau," successfully bringing time-honored brands and intangible cultural heritage into households, receiving widespread consumer acclaim [3]. Group 2: Humanistic Empowerment - Qianxun has collaborated with the Wuzhen Theatre Festival and the Tongxiang Charity Association for two consecutive years to create a public welfare live streaming event, featuring domestic products and cultural tourism, which boosts consumption and supports rural areas [3]. - Funds raised from these events are allocated to support youth theatre creation and arts education for children in remote areas, providing unforgettable experiences for youth from regions like Xinjiang, Sichuan, and Tibet [3]. Group 3: Intelligent Empowerment - Since 2023, Qianxun has partnered with Zhejiang Special Education Vocational College to promote "industry-education integration," offering lectures, free access to AI digital live streaming systems, and internship opportunities for disabled students [4]. - The "Wings of Hope" project, launched in May, serves as a sales platform for handicrafts made by disabled students, leveraging Qianxun's live streaming resources to reach millions of consumers [4]. - The company is also developing e-commerce courses with the college to help disabled students apply theoretical knowledge in practical business settings [4].