Snap(US:SNAP) Sou Hu Cai Jing·2025-06-11 10:36Core Insights - Snap has established itself as a leader in the augmented reality (AR) space, with Snapchat reaching over 900 million users globally and its AR filters being used over 8 billion times daily, making it one of the largest AR platforms in the world [2] - The company has invested over $3 billion and 11 years into developing AR glasses, launching the fifth generation of its lightweight, immersive Spectacles that operate without the need for headsets, controllers, or smartphones [2][5] - Snap's ecosystem includes a comprehensive suite of AR products, including the Spectacles, Lens Studio for developers, and a mobile social platform, with over 400 million AR filters created by more than 400,000 developers [5][6] Product Development - The Spectacles feature advanced optical technology with a 46-degree field of view and dual chips, enabling 6DoF spatial tracking and gesture recognition [5] - The glasses are designed to capture hand movements effectively, allowing users to interact with menus and content through gestures, with features like electrochromic lenses for brightness adjustment [5] - Snap plans to release an updated version of the Spectacles aimed at the consumer market in 2026 [7] Developer Engagement - Snap has launched Lens Studio 5.0, which allows developers to create modular AR content that can be instantly displayed on the AR glasses, with upcoming support for web-based tools [6]