季为民：人类商业文明站在一个新十字路口

Core Viewpoint - The new business civilization is at a crossroads, driven by disruptive technologies like AI and the urgent need for sustainable development, which are reshaping business operations and emphasizing the importance of ESG as a core driver of commercial civilization [1][6]. Group 1: New Business Civilization - The new business civilization emphasizes the integration of technology and humanity, inclusivity, sustainability, and innovation, while respecting cultural diversity [2]. - The evolution of human commercial civilization can be divided into six stages, from primitive exchange to the current stage of intelligent collaboration and full connectivity [2][3]. Group 2: Technological and Ethical Shifts - The essence of past commercial evolution has been the enhancement of connection efficiency and reduction of transaction costs, driven by technology, institutions, and culture [3]. - The current trends of AI and sustainable development are reshaping business logic, focusing on balancing efficiency with fairness and ethical considerations [3][4]. Group 3: Management and Globalization - Management is shifting towards shared concepts, with globalization moving from colonial expansion to global connectivity combined with localized services, reflecting cultural and ethical progress [4]. - New business civilization leverages cloud computing, big data, AI, and IoT to achieve real-time, data-driven, and intelligent commercial activities, breaking geographical boundaries [4]. Group 4: Value Orientation and Resource Utilization - Traditional business focused on profit maximization, while the new business civilization incorporates environmental protection, fairness, and trade ethics into core metrics [4]. - The transition from material production to knowledge creation positions intellectual property as a core asset in the new business civilization [4]. Group 5: Future Directions - The new business civilization is expected to evolve towards a fusion of virtual and real worlds, promoting a humanistic and ecological approach to business [5]. - Companies are recognizing the need to balance economic efficiency with sustainable development through ESG principles, which are becoming crucial for national competitiveness and global governance participation [6]. Group 6: China's Role - China's manufacturing is transitioning towards green technology, intelligent systems, and a global perspective, aiming for a leap from scale advantages to value advantages [6]. - The new business civilization serves as a catalyst for China's economic transition from scale expansion to quality improvement, contributing to the reconstruction of the global governance order [6].