Sou Hu Cai Jing·2025-06-11 12:56Group 1 - The 2025 China Internet Civilization Conference was held in Hefei, Anhui, focusing on promoting a positive live-streaming ecosystem and recognizing quality live-streaming rooms [2] - The "Quality Anchor Cultivation Project" aims to cultivate and recognize 6,000 quality live-streaming rooms from 2024 to 2026, with a target of over 30,000 quality live-streaming rooms across platforms [2] - The third batch of recognized quality live-streaming rooms includes 57 flagship stores from well-known brands like Xiaomi, Haier, and Lin's Home, indicating strong consumer recognition of quality domestic brands [3] Group 2 - In the book sales sector, notable anchors on Douyin, such as @与辉同行 and @王小骞, have achieved significant sales, with the People's Literature Publishing House selling over 5.4 million books since starting live-streaming sales in 2021 [3] - The live-streaming format has revitalized book sales and knowledge dissemination, with specific titles like "The Right Bank of the Erguna River" seeing a tenfold increase in print volume due to live-stream promotions [3] - The inclusion of agricultural creators in the quality live-streaming list highlights the impact of live-streaming on rural development, with individuals like @沂蒙二姐 and @水果游侠 successfully promoting local agricultural products [5] Group 3 - Fashion brands like "古拙质造" and "CHU楚妞" have gained consumer favor through innovative operations and high-quality products, with some even showcasing their collections during Shenzhen Fashion Week [5] - The live-streaming e-commerce sector is evolving, with various industries leveraging this format to enhance consumer engagement and drive sales [5]