豆包大模型的降价逻辑变了

Core Insights - The launch of the Doubao 1.6 model by ByteDance at the Volcano Engine Force Conference marks a significant price reduction strategy, positioning it as the lowest-priced model in the industry, following a similar move a year prior with Doubao 1.5 [2][3] - The new pricing strategy based on "input length" reflects the evolving trends in large model development and the increasing demand for deep thinking capabilities and multimodal models [2][4] Pricing Strategy - The Doubao 1.6 model's pricing is set at 0.8 yuan per million tokens for input and 8 yuan per million tokens for output, which is one-third the cost of the previous Doubao 1.5 deep thinking model [3][5] - The Seedance 1.0 pro model is priced at 0.015 yuan per thousand tokens, with a cost of 3.67 yuan for generating a 5-second 1080P video [3][5] - The new pricing model aims to optimize costs for enterprises, allowing them to benefit from technological advancements and accelerate their AI development [4] Model Capabilities - Doubao 1.6 supports multimodal understanding and graphical interface operations, enabling it to handle real-world problems effectively [3] - The model has demonstrated its capabilities in various applications, including e-commerce image recognition and automated hotel booking [3] - The Doubao model's daily token usage has surged to over 16.4 trillion, a 137-fold increase since its initial release in May 2024 [5] Market Context - The competitive landscape in the large model sector is characterized by a price war, with significant enthusiasm for intelligent agents overshadowing ongoing price competition [3] - According to IDC, the total token usage on public clouds in China is projected to reach 114.2 trillion tokens in 2024, with Volcano Engine, Baidu Cloud, and Alibaba Cloud leading the market [5]