抖音网友有自己的“苏超”搭子！南京配盐水鸭，淮安配小龙虾

Core Insights - The "Su Super" football league in Jiangsu province has significantly boosted local consumption, with a 42% year-on-year increase in crayfish orders and a staggering 10.6 times increase in bar orders since the league's inception [1][3] - The event has driven a 63% year-on-year growth in Douyin group buying sales, highlighting the economic impact of the league on local businesses [1][5] Group 1: Economic Impact - Bar orders related to football have surged by 1069% year-on-year and over 18 times month-on-month since the league started [3] - Cities like Taizhou, Changzhou, Yancheng, Xuzhou, and Zhenjiang have seen bar orders increase by 360%, 261%, 247%, 189%, and 115% respectively [3] - Douyin group buying orders in Changzhou increased by nearly 50%, with sales up 133% [5] Group 2: Food and Beverage Trends - Local delicacies such as Nanjing salted duck, Huai'an crayfish, and Xuzhou barbecue have become popular among viewers, with Nanjing salted duck orders increasing by 126% and sales by 155% on match days [3][5] - Huai'an crayfish orders rose by 150% and sales by 188% in the last half month, while Xuzhou barbecue sales increased by nearly 50% [3] - Other local dishes like Suzhou fan cold noodles and Yangzhou fried rice saw Douyin group buying orders increase by 484% and 385% respectively [3] Group 3: Marketing and Promotions - The "Follow Su Super to Explore Jiangsu" campaign has been launched, promoting local food and drink businesses through limited-time offers and special packages [5][6] - The campaign includes a map for users to explore nearby venues and encourages social media engagement with the hashtag FollowSuSuper [5] - The league, organized by the Jiangsu Provincial Sports Bureau and local governments, will run for seven months, featuring 85 matches [6]