Sou Hu Cai Jing·2025-06-11 15:41Core Viewpoint - The signing of the memorandum between the Henan Provincial Market Supervision Administration and five major e-commerce platforms aims to enhance cooperation in promoting platform economy development, establishing a new regulatory model, and creating a safe consumption environment [1][2]. Group 1: Government and Enterprise Cooperation - The memorandum focuses on "government-enterprise linkage, law enforcement collaboration, rights protection cooperation, and information exchange" to strengthen cooperation and promote new developments in the platform economy [1]. - The collaboration is seen as essential for breaking down market barriers, facilitating the flow of factors, and stimulating economic vitality, contributing to the construction of a new ecosystem for platform economy development [1]. Group 2: Economic Context and Objectives - Henan Province has 11.39 million business entities and nearly 100 million consumers, making it a significant economic and population center in China, which faces complex regulatory challenges [1]. - The initiative aims to support the digital transformation of local businesses, enhance the online operational capabilities of small and micro enterprises, and promote the "Meiyu Mingpin" brand to expand high-quality products to the national market [2].