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Apple gives its most detailed explanation yet for its bungled new-and-improved Siri delay
AppleApple(US:AAPL) Business Insiderยท2025-06-11 15:56

Core Insights - Apple is facing delays in the development of a more personalized AI-powered Siri, which was initially expected to be released by December 2024 or spring 2025 [4][6] - The company emphasizes the importance of quality and reliability in the user experience, leading to a pivot from the initial version (V1) to a more advanced version (V2) [2][6] - Apple's senior vice president of software engineering, Craig Federighi, has acknowledged the challenges faced in meeting customer expectations and Apple standards within the planned timeline [3][6] Development Timeline - The development of the new Siri features was first announced at WWDC 2024, but a year later, the expected release has not materialized [1][2] - Federighi indicated that the initial version (V1) was close to completion but ultimately did not meet the quality standards required by Apple [5][6] - The focus has shifted to V2, which is described as a deeper end-to-end architecture aimed at achieving a full set of capabilities for Siri [6][8] Quality Assurance - Apple is committed to ensuring that the new Siri features are reliable and meet high-quality standards before any public announcement of a release date [2][8] - The company is currently working on the V2 architecture in-house, but it has not yet reached the quality level deemed acceptable for an Apple feature [8]