Tesla Will Give You A Model Y — If You Make The Best Fan Ad

Core Insights - Tesla is launching a video contest called TeslaVision to engage fans and customers, coinciding with a decline in demand and delivery figures [1][2] - The contest aims to showcase the value and impact of Tesla products through user-generated content, with submissions due by July 17, 2025 [2][4] - The grand prize includes a Tesla Model Y and a trip to Gigafactory Texas, while the contest serves as a cost-effective advertising strategy for Tesla [3][6] Group 1 - TeslaVision is a global contest inviting fans to submit videos under 90 seconds that highlight the benefits of Tesla vehicles [2][4] - Finalists will be chosen based on creativity, relevance, originality, and entertainment value, with public voting involved in the selection process [3][4] - The contest allows Tesla to utilize submitted videos as advertisements without compensating participants, leveraging fan engagement for marketing [5][6] Group 2 - The contest follows a similar initiative in 2017, indicating a continued strategy of leveraging fan content for brand promotion [4] - Participants must upload their videos to YouTube and share links on social media platforms, further increasing Tesla's online visibility [4][5] - CEO Elon Musk previously expressed dissatisfaction with traditional advertising, suggesting a shift towards more authentic, fan-driven marketing approaches [6]