Zhi Tong Cai Jing·2025-06-12 01:27Core Viewpoint - BYD's sales performance in May highlights its competitive advantages in "scale + technology + brand," maintaining its leading position in the domestic market while accelerating overseas expansion. The company is expected to further solidify its status as a global leader in the new energy vehicle sector with the enhancement of its high-end brand matrix, release of overseas production capacity, and application of new technologies such as batteries and smart driving [1]. Group 1: Sales Performance - In May, BYD sold a total of 382,476 vehicles, representing a year-on-year increase of 5.3% and a month-on-month increase of 1.2%. The sales of new energy passenger vehicles reached 376,930 units, up 14.1% year-on-year, solidifying its position as the industry leader and widening the gap with competitors [2]. Group 2: Core Sales Network - The Dynasty and Ocean networks, as BYD's core sales channels, achieved a combined sales volume of 348,383 vehicles in May, reflecting a year-on-year increase of 10.5%. Classic models from the Qin and Song families continued to perform steadily, while the Ocean network's models, such as Seagull and Dolphin, gained popularity among younger consumers due to their stylish designs and smart features [3]. Group 3: High-End Brand Performance - The Tengshi brand sold 15,806 units in May, marking a year-on-year increase of 29.3%. Notably, the D9 model approached 10,000 units in sales, and the N9 surpassed 5,000 units, demonstrating BYD's successful positioning in the high-end MPV and large six-seat SUV markets. The Fangchengbao brand saw a staggering year-on-year growth of 418.2%, reaching 12,592 units, showcasing BYD's precise market control in niche segments. Although the Yangwang brand sold only 139 units, its high-value positioning contributes significantly to brand premium and revenue [4]. Group 4: Export Growth and Globalization - In May, BYD's overseas sales of new energy vehicles reached 89,047 units, with passenger cars and pickups accounting for 88,640 units, reflecting a year-on-year increase of 133.6%. The export ratio rose to 23%, setting a new historical high. This growth is attributed to BYD's comprehensive market presence in Southeast Asia, Europe, and South America, along with the advancement of localized production and marketing strategies. The strong momentum in overseas sales significantly enhances the likelihood of achieving the annual export target of 800,000 units, positioning international markets as new growth points [5].