全国首批，北京唯一！红星入选“首批中国消费名品”的三重密码

Core Insights - The article highlights the recognition of various Chinese liquor brands, including Hongxing, as part of the first batch of "Chinese Consumer Brands," emphasizing the importance of brand value and quality in the competitive landscape [2] - Hongxing's success is attributed to its integrated core competitiveness system, which includes quality, product, and cultural strength, allowing it to evolve from a traditional brand to a national consumer brand [2][12] Group 1: Quality and Production - The Chinese liquor market is shifting from channel-driven to quality-driven strategies, with quality becoming a key competitive factor for companies [3] - Hongxing adheres to traditional solid-state fermentation techniques, ensuring strict quality control from raw material selection to the brewing process, and has become the first company in Beijing to receive "pure grain solid fermentation liquor" certification [5] - The company has integrated smart manufacturing into traditional brewing, establishing an intelligent brewing base that combines traditional techniques with digital control, ensuring consistent flavor and quality [7][9] Group 2: Product Innovation and Market Position - Hongxing has developed a diverse product matrix that covers various price ranges, catering to different consumer needs, and demonstrating strong market competitiveness [10] - The company offers products in the light bottle category at price points ranging from tens to sixties of yuan, with core products achieving high repurchase rates due to their traditional brewing methods [10][12] - In the mid-to-high-end boxed market, Hongxing's products enhance brand recognition through cultural elements, filling gaps in the market and increasing premium potential [10] Group 3: Cultural Empowerment and Brand Strategy - Hongxing emphasizes cultural empowerment as a core strategy, integrating the inheritance and innovation of non-heritage techniques into modern consumption scenarios [13][15] - The company has established itself as a leader in the Beijing Erguotou market by creatively transforming traditional techniques into modern contexts, enhancing consumer trust and engagement [15][16] - Hongxing aims to transition from a product-driven to an emotion-driven brand, leveraging its historical positioning and modern marketing strategies to expand its appeal [16]