独家专访魅KTV创始人吴海：我就是个做歌厅的小老板

Core Insights - The company "Mei KTV" is experiencing rapid expansion, opening 733 stores with 170 more in preparation, despite a significant decline in the KTV industry, where closure rates are 43.5% in first-tier cities and 68.2% in lower-tier cities [1][2] - The founder, Wu Hai, transitioned from the hotel industry to KTV, leveraging his previous success and financial resources to innovate within the entertainment sector [2][3] - The company emphasizes technological innovation, particularly through AI, to enhance the KTV experience, investing over 200 million yuan in technology development [2][7] Company Overview - Mei KTV has positioned itself as a "dark horse" in the KTV industry, which has seen a drastic reduction in consumer numbers, with an 87% decrease over the past three years [1][2] - The founder's previous venture, "Juzi Hotel," was sold for 3.65 billion yuan, providing the capital for this new venture [1][2] - The company aims to redefine KTV as a social venue, arguing that offline social interactions remain a necessity despite the rise of online alternatives [4][5] Innovation and Technology - The company is focused on using AI to enhance customer experience, offering features such as real-time singing feedback and personalized song recommendations based on user emotions [9][10] - Mei KTV's approach to innovation does not rely on traditional market research, believing that disruptive ideas often emerge independently of current consumer feedback [5][6] - The company has developed a unique scoring system for singing competitions, utilizing AI to ensure fairness and engagement among participants [11] Market Strategy - The company is expanding rapidly through a franchise model, which allows for quick scaling while providing support to franchisees to enhance profitability [15][16] - Mei KTV is exploring international markets, with plans to open locations in Hong Kong and Southeast Asia, focusing on technology upgrades for existing venues rather than opening new ones [17] - The company aims to achieve a market valuation in the hundreds of billions, positioning itself as a leading global cultural entertainment company [18][19]