Sou Hu Cai Jing·2025-06-12 02:16Core Viewpoint - Nanjing Bank Lianyungang Branch has established a comprehensive党建品牌体系 ("Xinhuo Liaoyuan") to support local economic development through financial services, leveraging its "Xin Xianfeng"党建品牌 from the head office [1][4]. Group 1: Financial Support and Community Impact - The branch has provided significant financial support to local agricultural projects, such as a rice-shrimp farming initiative, which received a loan of 170 million yuan, resulting in increased income of 3,000 yuan per mu [3]. - The branch has facilitated credit support of approximately 220 million yuan to 22 state-owned grain purchasing enterprises, enhancing the efficiency of grain storage [4]. Group 2: Innovative Financial Products - Nanjing Bank Lianyungang Branch has introduced convenient online financial products like "Xin e Science and Technology Enterprises" and "Xin e Small Micro," aimed at improving financing accessibility for small and micro enterprises [5]. - The branch emphasizes the importance of adapting financial services to meet diverse customer needs, particularly for small and micro enterprises [5]. Group 3: Community Engagement and Elderly Services - The branch has been recognized for its service quality, with three outlets awarded as "Civilized and Standardized Service Elderly-Friendly Outlets" in Jiangsu [6]. - Initiatives such as financial knowledge seminars for the elderly have been implemented to enhance financial literacy and risk awareness among older clients [6]. Group 4: Future Development and Strategic Goals - As the branch approaches its 10th anniversary in 2025, it aims to deepen market engagement and explore sustainable development paths that balance market efficiency with social responsibility [6].