存款市场再调整：5年期大额存单“消失”，花式揽储被叫停

Core Viewpoint - The recent adjustment in the deposit market indicates a trend of declining deposit rates among banks, particularly affecting large and medium-sized banks, as well as smaller banks, which are following suit to reduce their deposit costs [2][10]. Deposit Market Trends - The availability of long-term large-denomination certificates of deposit (CDs) has significantly decreased, with many banks no longer offering 5-year CDs and 3-year CDs becoming scarce [4][5][6]. - Major state-owned banks like ICBC, ABC, and BOC have ceased offering 5-year CDs, with the highest available rate for 3-year CDs being only 1.55% [6][10]. - Smaller banks are also reducing their deposit rates, with some banks like WeBank and Huazhong Bank announcing rate cuts for various term deposits [8][9]. Regulatory Environment - Regulatory authorities have begun to crack down on banks using promotional gifts to attract deposits, such as the recent cessation of a promotional campaign offering LABUBU gifts for deposits [3][12][13]. - The trend of banks providing physical gifts to attract deposits has raised concerns among regulators, leading to stricter enforcement of regulations against such practices [12][13]. Future Outlook - Industry experts suggest that the space for further reductions in deposit rates is limited, as banks are facing challenges in attracting deposits amid declining rates [10][11]. - The focus for banks moving forward will likely shift towards reducing non-interest costs and enhancing other financial services to maintain deposit levels [11][14].