淘宝Vision Pro应用获苹果设计大奖：希望模糊线上和线下购物的边界

Core Insights - Apple announced the winners of the 2025 Apple Design Awards during WWDC 2025, with Taobao's app on Apple Vision Pro winning the award, marking the first time a domestic internet platform has achieved this honor [1] - The official evaluation from Apple highlighted that Taobao Vision on Vision Pro provides high-quality 3D product presentations, allowing users to accurately perceive product dimensions, positions, control methods, and applicable scenarios, significantly enhancing the shopping decision-making experience [1] Company and Industry Summary - Taobao's website and XR business head, Zhao Kun, expressed the ambition to break the boundaries between online and offline shopping, aiming to create an interactive experience that combines both realms, making online shopping feel as immersive as in-person shopping [1]