铂金狂飙35%！年内涨幅已超黄金 记者探访：成都有黄金商家开始转战铂金

Core Viewpoint - Recent fluctuations in international gold prices have led to a surge in domestic gold jewelry prices, with platinum prices also rising significantly, indicating a potential shift in consumer interest towards platinum as an alternative investment [1][4][10]. Group 1: Platinum Price Trends - As of June 11, 2023, spot platinum prices increased nearly 4%, reaching a new high of $1264.20 per ounce, with a year-to-date increase of approximately 35%, surpassing gold's 26% increase [1][4]. - On June 12, 2023, platinum sales prices were around 290 yuan per gram, reflecting a 35% rise since the beginning of the year [4][8]. Group 2: Market Dynamics - The rising prices of platinum have led some investors to return to the platinum market, with reports of individuals purchasing significant quantities of platinum bars, including a notable investment of 1.18 million yuan for 10 kilograms [4][7]. - Despite the rising interest in platinum, gold jewelry remains the dominant choice among consumers, with platinum jewelry often placed alongside K-gold in stores, indicating a slower adoption rate for platinum in the retail market [8][9]. Group 3: Industry Insights - The World Platinum Investment Council forecasts a slight decline in total investment demand for platinum in 2025, but a 30% increase in platinum bar investment is expected, driven by a 48% demand growth in the Chinese market [9][10]. - The shift towards platinum in the jewelry sector is gaining momentum, with more retailers considering platinum as a viable alternative to gold due to its rising prices and potential for higher profit margins [4][7].