兴业银行呼和浩特分行联合老年大学启动2025年“普及金融知识万里行”活动

Core Viewpoint - The initiative aims to enhance financial literacy among the elderly, addressing their vulnerabilities to financial risks and frauds, while promoting a secure financial environment for this demographic [1][5]. Group 1: Financial Education Initiative - The "2025 Financial Knowledge Popularization Journey" has been launched by the Bank of Xinyue in collaboration with an elderly university, focusing on safeguarding customer rights and ensuring a secure lifestyle for elderly clients [1]. - The initiative is part of a broader effort to fulfill the requirements of financial knowledge dissemination and to protect the financial consumption rights of the elderly [1]. Group 2: Addressing Financial Risks - The elderly face various financial risks such as telecom fraud, false pension projects, and illegal fundraising, exacerbated by their limited financial knowledge and information access [5]. - The Bank of Xinyue is taking social responsibility by prioritizing the elderly as a key service group and actively engaging in financial knowledge dissemination [5]. Group 3: Educational Methods and Engagement - A professional financial knowledge presentation team has been established to conduct specialized lectures on common financial risk scenarios faced by elderly clients [6]. - The presentations include case studies, policy interpretations, and practical advice on identifying fraudulent investment products and protecting personal financial information [6]. - An interactive Q&A session is included to address specific financial queries from elderly participants, ensuring comprehensive understanding [6]. Group 4: Long-term Strategy and Outreach - The initiative is just the beginning, with plans for a sustained "online + offline" promotional model to continue financial education efforts [7]. - Offline activities will include financial knowledge outreach in communities and rural areas, while online efforts will leverage social media platforms to disseminate financial safety knowledge [7]. - The bank aims to institutionalize financial knowledge dissemination for the elderly, continuously innovating educational formats and enriching activity content to strengthen financial security for this demographic [7].