曹云金：以真诚与专业共筑互联网公益清朗天地

Core Viewpoint - The speech emphasizes the importance of genuine and transparent actions in internet philanthropy, urging public figures to abandon profit-driven mindsets and focus on meaningful contributions to society [3][4][6]. Group 1: Call for Authenticity in Philanthropy - Public figures should reject "performative philanthropy" and engage in practical acts of kindness, ensuring that their efforts are based on real needs identified through on-the-ground research [3][4]. - Philanthropy should not be about superficial displays but rather about genuine connections and addressing the actual challenges faced by the beneficiaries [3][4]. Group 2: Transparency and Trust - Public trust is crucial for the sustainability of philanthropic efforts, necessitating transparency in funding, project execution, and outcomes [4][5]. - Philanthropy practitioners are encouraged to avoid false advertising and data manipulation, focusing instead on authentic narratives that resonate with the public [4][5]. Group 3: Leveraging Influence for Good - Public figures are urged to utilize their platforms to create and share quality philanthropic content, thereby raising awareness of social issues [4][5]. - Collaborations with socially responsible brands through initiatives like "charity co-branding" and "donation through consumption" are recommended to promote philanthropic values [4][5]. Group 4: Industry Self-Regulation and Collaboration - The establishment of self-regulatory mechanisms within the entertainment industry is advocated to ensure ethical behavior in philanthropy [5][6]. - There is a call for sharing best practices and innovative models in "entertainment + philanthropy" to enhance the effectiveness of philanthropic projects [5][6].