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价格战烧到欧洲?比亚迪“海豚Surf”正式登陆英国市场,售价仅18650英镑
Hua Er Jie Jian Wen·2025-06-12 07:31

Group 1 - BYD has launched its cheapest and smallest electric vehicle, the Dolphin Surf, in the UK, priced at £18,650 (approximately ¥181,959), highlighting the competitive pricing strategy of Chinese automakers in the European market [1] - The Dolphin Surf is the UK version of BYD's popular Seagull model, which sells for less than £6,000 (approximately ¥58,539) in China, making the UK price nearly three times higher [1] - The compact car segment is identified as the next frontier for electrification in Europe, with BYD's executive vice president noting that the electrification process for small cars is slower than that for larger SUVs [1] Group 2 - The automotive price war appears to have spread to Europe, with Renault and Volkswagen leveraging Chinese engineering and components to accelerate the development of compact electric vehicles at lower costs [2] - Analysts suggest that as Western automakers adopt cheaper lithium iron phosphate batteries to compete with Chinese rivals, there is potential for further price reductions in small electric vehicles [2] - Despite the convergence of prices among automakers, consumers may still be attracted to the advanced technology and software offered by Chinese brands, with BYD planning to introduce ultra-fast charging technology in Europe within the next 12 months [2]