兴业银行青岛分行构建“大消保”联动机制

Core Viewpoint - The company emphasizes enhancing financial literacy and risk awareness among the public, focusing on consumer protection and financial education initiatives to create a secure financial environment for consumers [1][2][4]. Group 1: Consumer Protection Initiatives - The company has established an effective "big consumer protection" mechanism to safeguard financial consumers in Qingdao [1]. - The bank actively participates in community events, such as the "Financial Knowledge Popularization Campaign," to educate consumers about financial products and services [2]. - The bank's efforts are particularly directed towards vulnerable groups, including the elderly, youth, new citizens, and rural residents, to address their specific financial needs [2]. Group 2: Elderly Financial Services - The company has developed the "Anyu Life" pension financial service brand, which has evolved into a comprehensive service ecosystem over the past decade [3]. - The bank has implemented "age-friendly" modifications in its branches to enhance service accessibility for elderly clients, including special service windows and facilities [3]. Group 3: Community Engagement and Social Responsibility - The company engages in volunteer activities to support the elderly and youth, including financial education programs in schools to prevent scams [4]. - The bank has established a long-term service mechanism with local nursing homes, integrating financial knowledge dissemination with community service [4]. - The company aims to continue enhancing consumer protection services and financial literacy, setting a new benchmark in the banking industry [4].