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世界级冰雪度假新地标落子太仓 长三角多地竞逐万亿冰雪经济
FOSUN TOURISMFOSUN TOURISM(HK:01992) Zhong Guo Jing Ying Bao·2025-06-12 09:24

Core Viewpoint - The article highlights the rapid development of the ice and snow industry in the Yangtze River Delta, driven by significant investments and government support, positioning the region as a key player in the multi-trillion yuan ice and snow economy [1][4]. Investment and Project Development - The Taicang Alps International Resort Phase II project has commenced with an investment of approximately 5 billion yuan, following the 1.4 billion yuan investment in the Hangzhou Hot Snow Miracle Indoor Ski Resort in May [1][2]. - The Shanghai Yao Snow Ice World project, with a total investment of nearly 7 billion yuan, is set to officially open in September 2024 [1]. - The Taicang Alps International Resort has received over 1 million visitors since its opening in October 2023, with a peak daily visitor count of 4,500 [2][3]. Policy Support and Economic Potential - The 2025 Government Work Report emphasizes the active development of ice and snow sports and the ice and snow economy, indicating a phase of accelerated growth for the industry [1]. - The State Council's guidelines project the ice and snow economy to reach a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030 [4][5]. Regional Development and Market Dynamics - The Yangtze River Delta is experiencing a surge in participation in ice and snow sports, with over 4 million participants in Shanghai alone in 2024, and Zhejiang ranking sixth nationally with 1.27 million participants [5]. - Local governments are actively promoting ice and snow tourism destinations, with plans to support the establishment of national-level ski resorts [5]. Competitive Landscape and Unique Offerings - The Taicang Alps International Resort Phase II aims to create several "world firsts" in indoor skiing, catering to diverse needs from casual skiers to professional athletes [6]. - The CEO of Fosun Tourism Group emphasizes the importance of integrating high-quality snow facilities with leisure and entertainment options to attract a broader audience [6].