Headman(SH:688577) Zheng Quan Zhi Xing·2025-06-12 09:27Sales Model - The company reported a revenue of 765 million yuan, representing a year-on-year increase of 15.31%, with a higher gross profit margin from distribution sales compared to direct sales [1] - The sales model has shifted significantly from "mainly direct sales, supplemented by distribution" at the time of listing in 2020 [1] Revenue Recognition - The company needs to clarify the sales situation of its top five distribution customers, including names, cooperation duration, and sales amounts, along with reasons for changes [2] - Revenue recognition for the top five distribution customers is based on the timing of sales and compliance with industry practices and accounting standards [2][6] - The gross profit margin for distribution sales is higher than that for direct sales due to factors such as pricing advantages and customer service provided by distributors [6][9] Inventory and Sales Matching - The company confirmed that there are no significant issues with product operation, distributor stockpiling, or post-sale returns for its distribution customers [5] - The company maintains a buyout transaction model with distributors, meaning they do not have the right to return products except for quality issues [5] Customer Relationships - The reasons for end customers not purchasing directly from the company include the advantages of distributors in customer service and cost savings through bulk purchases [6] - The company has maintained good relationships with several major customers since its listing, with no significant anomalies compared to industry peers [11]