SIASUN(SZ:300024) Sou Hu Cai Jing·2025-06-12 09:27Core Viewpoint - The company, Woan Robotics, is preparing for an IPO in Hong Kong, with projected revenues reaching 600 million RMB in 2024 and expanding into overseas markets like Japan [2][4]. Financial Performance - Woan Robotics has reported continuous losses for three consecutive years, with net losses of 86.98 million RMB, 16.38 million RMB, and 3.07 million RMB from 2022 to 2024, despite revenue growth of 66.52% and 33.39% in 2023 and 2024 respectively [5][8]. - The company's revenue for 2022, 2023, and 2024 is projected at 275 million RMB, 457 million RMB, and 610 million RMB, respectively [5]. - The gross margin for 2024 is reported at 51.74%, an increase of 1.32 percentage points year-on-year [7]. Product and Market Strategy - Woan Robotics focuses on AI-driven home robotics systems, with a significant portion of revenue (89.68%) coming from these products in 2024 [5][6]. - The company has seen substantial growth in its direct-to-consumer sales channel, which tripled from 101 million RMB in 2022 to 304 million RMB in 2024, accounting for 49.8% of total revenue [12][14]. - The company’s sales in Japan reached 352 million RMB in 2024, representing a year-on-year growth of 23.63% and making up 57.7% of total revenue [15]. Cost Structure and Expenses - Marketing expenses have been a significant burden, constituting 30% of total revenue, with sales and distribution expenses increasing from 102 million RMB in 2022 to 172 million RMB in 2024 [8][10]. - In 2024, 47.8% of sales expenses were allocated to advertising and promotion, while 18.3% went to platform commission fees [9]. Capital Structure and Cash Flow - The company has experienced a decline in liquidity ratios, with current ratios decreasing from 2.7 in 2022 to 1.8 in 2024, indicating potential liquidity issues [26][35]. - The cash flow from operating activities showed a net outflow of 31.28 million RMB in 2024, a 227.04% increase in outflow compared to the previous year [27]. - A portion of the funds raised from the IPO will be used to repay bank loans, including a 18 million RMB loan from Agricultural Bank of China and a 436 million JPY factoring financing from HSBC [29][30].