一年赚十倍，中国电商在乌兹别克斯坦角逐“最后的蓝海”？

Core Insights - Uzum, the largest e-commerce platform in Uzbekistan, projects a 500% revenue growth by 2027, supported by a robust e-commerce market with a 122% CAGR from 2021 to 2024 and expected growth rates above 40% in the coming years [1][4] - The online shopping penetration in Uzbekistan has increased significantly, reaching 7%-8% in 2023 compared to just 1%-2% in 2020, indicating a growing market potential [1][4] E-commerce Growth and Comparison - Uzum's SKU count has recently surpassed 1 million, while leading Chinese platforms had significantly higher SKU counts a decade ago, highlighting the early stage of Uzbekistan's e-commerce development [2] - Daily orders on Uzum average 100,000, a scale that Chinese platforms achieved much earlier, indicating a rapid growth trajectory [2] - High profit margins in Uzbekistan's e-commerce market allow for substantial price markups on common goods, with some products priced significantly higher than in China [2][4] Market Dynamics and Competition - The e-commerce sector in Uzbekistan experienced a pivotal shift during the COVID-19 pandemic, with Uzum leveraging the situation to enhance its platform and payment systems, achieving a 90% payment success rate [4][6] - Uzum has developed its logistics and pricing tools, creating a comprehensive digital ecosystem that integrates e-commerce, delivery, and payment services [6] - New entrants like Yandex and Temu are entering the market, with Yandex adopting a higher positioning strategy and Temu initially pursuing aggressive low-price tactics before facing regulatory challenges [7][8] Long-term Outlook and Strategy - Local entrepreneurs believe that leveraging Chinese operational and supply chain experience can facilitate rapid market penetration in Uzbekistan [8][10] - The potential for high growth and profitability in Uzbekistan's e-commerce market is evident, but sustainable success will depend on understanding local consumer preferences and providing quality products [10][11]