安徽：财政与文化共舞的“消费密码”

Core Viewpoint - Anhui Province is innovatively leveraging cultural resources and fiscal policies to stimulate consumer spending, creating a pathway for cultural tourism consumption upgrades [1][24]. Group 1: Fiscal and Cultural Integration - The Anhui Provincial Finance Department plans to host over 1,500 events during the 2024 "520" Cultural Tourism Consumption Season, distributing 360 million yuan in consumption vouchers to stimulate 18 billion yuan in consumer spending [1][24]. - Domestic tourism in Anhui has seen a year-on-year increase of 7.4% in visitor numbers and 10.8% in spending, indicating rapid growth in tourism consumption [1][24]. - The government has adopted an innovative model where it does not charge fixed rent but takes a percentage of merchants' sales, reducing operational pressure and enhancing market competition [3][21]. Group 2: Revitalization of Traditional Culture - The Hefei Laojie area is undergoing a transformation with a "taste revolution," where traditional brands are revitalized through innovative consumer engagement strategies [3][21]. - The Tongling Museum has become a popular destination for educational tourism, receiving around 100,000 visitors by April 2023, supported by fiscal funding for maintenance and operations [3][21]. Group 3: Development of Characteristic Towns - The Yongquan Town has transformed from a waste site into a thriving eco-tourism destination, supported by fiscal policies that encourage local entrepreneurship and job creation [4][6]. - The Yongquan Tourism Resort received 1.083 million visitors in 2024, with total revenue exceeding 156 million yuan, showcasing the success of integrating tourism with local culture [8][10]. Group 4: Modern Cultural Outreach - The Hefei Modern Science Museum, funded by the city’s fiscal budget, has become a hub for public engagement with science, featuring over 200 interactive exhibits [13][15]. - The transformation of abandoned spaces into cultural landmarks, such as the reading point along the Yangtze River, has significantly increased public engagement and visitor numbers [15][18]. Group 5: Red Culture Empowerment - The Daba Mountain area is leveraging its rich revolutionary history to promote "red tourism," attracting educational groups and enhancing local economic development [18][20]. - The village of Dawan has developed over 60 rural guesthouses, integrating red culture with eco-tourism, leading to a significant increase in visitor numbers during peak seasons [20][21]. Group 6: Economic Leverage through Consumer Policies - The Anhui Provincial Finance Department is implementing a comprehensive subsidy model that combines government support, merchant discounts, and financial incentives to boost consumer spending [21][22]. - The province's policies have led to a significant increase in the sales of energy-efficient products, with over 35% of new car sales being electric vehicles [22][24]. - The fiscal strategy has created a positive feedback loop, enhancing production capacity and tax revenue, with smart appliance production increasing by 18% in 2024 [24][25].