张雪峰“撤回一个停播”背后：高考志愿填报产业争议何时休丨「教」量

Core Viewpoint - The high school entrance examination (Gaokao) college application consulting industry is experiencing significant growth, driven by the popularity of internet celebrity teachers like Zhang Xuefeng, despite ongoing controversies regarding service quality and pricing [1][4][6]. Industry Overview - The college application consulting industry has various service packages ranging from a few hundred yuan for basic information to over 20,000 yuan for comprehensive services [1][3]. - The industry is estimated to exceed 10 billion yuan, assuming 3% of the 13.35 million Gaokao candidates seek support at an average cost of 3,000 yuan per order [2][3]. Service Pricing and Structure - Services are offered at different price points: - Basic packages on platforms like Taobao for a few hundred yuan [5]. - Individual consultants charge around 2,999 to 3,000 yuan for personalized services [5]. - Established institutions offer packages ranging from 6,800 to 20,000 yuan, with varying levels of detail and support [3][4]. Market Dynamics - The presence of internet celebrity teachers has increased the visibility and competitiveness of the industry, leading to a mix of service quality [4][6]. - Many institutions acknowledge that the high-profile nature of figures like Zhang Xuefeng has contributed to the industry's growth [4]. Controversies and Challenges - The industry faces criticism regarding information asymmetry, high fees, and the effectiveness of services provided [6][8]. - Concerns have been raised about the adequacy of post-service support, with many institutions only guaranteeing that students will have a place in college [8][9]. - Parents often feel overwhelmed by the vast amount of information available and may perceive the high costs of consulting services as justified [6][7]. Recommendations for Families - Experts suggest that families should focus on understanding their child's interests and abilities when selecting colleges and majors, rather than relying solely on popular figures for guidance [2][10]. - It is advised to utilize official school resources and authoritative channels for information rather than depending on potentially misleading claims from internet personalities [2][10].