2025北京国际美食荟启幕 三个月“美食+”活动释放北京消费活力

Core Viewpoint - The 2025 Beijing International Food Festival has officially launched, themed "Taste Beijing, Fireworks in the World," running from June to September, aiming to create a diverse summer consumption landscape in the capital through a "Food+" model [1] Group 1: Event Overview - The festival will feature two major brand IP activities, five "Food+" integration activities, and numerous themed events, extending culinary experiences beyond dining [3] - A strategic cooperation agreement has been signed between Beijing and ten provinces, including Zhejiang and Gansu, to enhance the food supply chain and enrich Beijing's dining ecosystem [3] Group 2: Activities and Promotions - From June 12 to 15, the festival will showcase a "Chinese Food Matrix" with nearly a hundred enterprises, offering popular and specialty foods at the Beijing Exhibition Center [3] - The festival will explore the "Food+" cross-industry integration model, featuring unique cultural products and collaborative culinary offerings, along with discount opportunities through a "Taste Card" for consumers spending over 50 yuan [3] Group 3: Cultural and Economic Impact - Sixteen events, including the "Belt and Road" International Silk Road Food Culture Festival, will allow consumers to enjoy global flavors locally [4] - Local culinary events, such as the "Fish King Feast" and "Double Fish Feast," will promote regional culinary identities [4] - Night economy initiatives, including a late-night food carnival, will transform night markets into gathering spots for food enthusiasts [4] Group 4: Financial Incentives - Online and offline subsidies will be a highlight, with over ten thousand restaurants participating in discount activities, supported by platforms like Meituan and Douyin [4] - Local restaurants, including famous brands and must-try eateries, will offer limited-time discounts and themed marketing campaigns to foster a citywide consumption atmosphere [4]