业绩不振，张裕出售法国白兰地公司“回血”

Core Viewpoint - Yantai Changyu Pioneer Wine Co., Ltd. (hereinafter referred to as "Changyu") is selling its 100% stake in a French company and related real estate for a total of €4.8 million to recover funds and focus on its domestic brandy business, amid a significant decline in performance in 2024 [1][3][6]. Group 1: Asset Sale Details - Changyu announced the sale of its French subsidiary, ETABLISSEMENTS ROULLET FRANSAC, for €2.6 million and related real estate for €2.2 million, totaling €4.8 million [3][4]. - The French company, which primarily operates in wine and spirits, reported an estimated revenue of €1.349 million and a net loss of €23,900 in 2024 [3][9]. - The sale price aligns closely with the assessed value of the assets, which was €3.88 million, excluding inventory and working capital [4][6]. Group 2: Financial Performance - In 2024, Changyu's revenue fell by 25.26% to ¥3.277 billion, and net profit dropped by 42.68% to ¥305 million, marking the lowest profit since 2005 [6][9]. - The company faced a significant decline in wine and brandy sales, with wine volumes dropping from 67,978 tons in 2013 to 57,652 tons in 2024, and brandy volumes decreasing from 37,713 tons in 2013 to 20,450 tons in 2024 [9][10]. Group 3: Strategic Focus and Future Plans - Changyu aims to achieve a revenue target of no less than ¥3.4 billion in 2025 by focusing on key markets and enhancing marketing efforts, particularly in the brandy segment [2][10]. - The company plans to introduce innovative products and target younger consumers, while also emphasizing the development of its domestic brandy brand "Koya" [5][10]. - The recent sale of non-core assets is viewed as a strategic move to optimize asset structure and improve operational efficiency [5][6].