调改一年完成100店！永辉超市全面“胖东来化”

Core Insights - Yonghui Supermarket has completed the transformation of 100 stores under the "Fat Donglai" model, marking a significant step towards systematic and scalable implementation of this retail strategy [1][3][13] - The transformation focuses on enhancing the "people, goods, and environment" aspects, aiming to elevate employees to "retail craftsmen," improve product quality from "cost-performance" to "quality-price ratio," and upgrade stores into "quality life centers" [1][4][10] Group 1: Store Transformation - The newly opened Nanjing Jiangning Wanda store showcases the experiences and highlights from the past year's transformation, emphasizing improved product quality and service while maintaining a no-membership fee policy [3][4] - The store has undergone significant product restructuring, with 9,418 items removed and 5,274 new items added, resulting in a 63% increase in new products. The fresh food proportion increased from 5% to 23%, and imported goods now account for 15% of the offerings [4][5] - Local specialties such as Nanjing salted duck and other regional products have been introduced to better cater to local consumer preferences [5][7] Group 2: Employee Engagement and Training - Employee numbers at the Jiangning Wanda store increased by nearly 50%, with minimum salaries raised from 3,400 yuan to 4,900 yuan, and additional benefits such as paid annual leave introduced [7][8] - The company has initiated a "craftsman plan" to cultivate a professional workforce, aiming to train 10,000 skilled workers and enhance employee compensation structures [8][10] Group 3: Future Plans and Goals - Yonghui aims to accelerate the transformation process, with plans to reach 150 transformed stores by the end of July and 300 by the Lunar New Year in 2026 [11][13] - The company is committed to learning from the "Fat Donglai" model to enhance product quality, service, and differentiated product development, positioning itself as a national quality supermarket for mainstream Chinese families [10][13]