阳西荔枝成京津冀水果新星

Core Insights - The successful northward expansion of Yangxi lychee is attributed to the proactive marketing strategy under the "12221" system, facilitating direct supply to major markets like Beijing and Tianjin [2][4] - Yangxi County is recognized as a key production area for high-quality lychee, with a diverse range of varieties and a strong agricultural infrastructure [2][3] Group 1: Market Expansion - Since June, the Shouheng market has sold nearly 3 million pounds of Yangxi lychee, with an average daily entry of 200,000 pounds [1] - The county's government and local enterprises have collaborated to enhance market access, addressing the "last mile" issue in supply chain logistics [2][4] Group 2: Agricultural Development - Yangxi has implemented a digital agricultural network, transforming traditional orchards into "digital twin" production units, allowing for better tracking and quality assurance [3] - The total lychee planting area in Yangxi is approximately 130,000 acres, with an expected production exceeding 90,000 tons and a projected output value of over 650 million yuan [3] Group 3: Quality and Branding - Yangxi lychee is noted for its superior quality, characterized by fuller flesh, higher sweetness, and longer shelf life compared to other regions [4] - The region's branding efforts, including the establishment of a regional public brand and the use of e-commerce platforms, have significantly enhanced the market value of its lychee products [3][4]