Core Insights - The Shanghai Senior Expo, now in its 25th year, continues to grow in popularity, attracting over 28,300 visitors on its opening day, setting a new record for single-day attendance [2] - The event showcases a variety of products and services tailored for the elderly, highlighting the potential of the "silver economy" [4][11] Industry Trends - The silver economy is evolving into a comprehensive consumption ecosystem covering various aspects such as clothing, food, housing, transportation, travel, shopping, and entertainment [11] - There is a notable increase in the growth rate of sectors like rehabilitation care, elderly education, and medical care, with many companies reporting growth rates exceeding 30% [11] Company Activities - Companies like Skyworth are successfully launching products specifically designed for the elderly, such as a 75-inch smart TV, which has seen strong sales at the expo [4] - The Japanese brand Fukujukankou debuted at the expo, offering customizable shoes for seniors, addressing specific needs such as foot deformities and ease of wear [7] - IKEA introduced its upgraded "Elderly-Friendly Living" renovation project, showcasing products designed for the elderly and offering a 30% subsidy on eligible items purchased at the expo [10]
“连售三台电视,没想到老年人这么会买!” 老博会引燃银发消费热
Sou Hu Cai Jing·2025-06-12 14:17