江苏盐城，韩国人的快乐福地

Core Insights - The article highlights the increasing popularity of Yancheng, Jiangsu, as a golf destination for South Koreans, driven by its affordability and high value for money [6][7][18]. Group 1: Golf Tourism - Yancheng's Shuyang Island golf course received 3,700 South Korean visitors in the first quarter, which is significant compared to the average of 5,000 visitors for many domestic golf clubs [6]. - The cost of a golf trip to Yancheng, including flights and expenses, is under 10,000 yuan, making it an attractive option for South Koreans [3]. - The golf course features 18 greens and is designed to provide a challenging experience even for professional players, enhancing its appeal [20][22]. Group 2: Accessibility and Connectivity - There are two direct flights weekly from Seoul to Yancheng, taking only two hours, making it more convenient than traveling within South Korea [10]. - The presence of Korean language signage and cultural familiarity contributes to a welcoming environment for South Korean tourists [15][12]. Group 3: Economic and Cultural Ties - Yancheng has established friendly relations with 12 South Korean cities since the 1990s, leading to significant Korean investment exceeding 10 billion USD [14]. - The establishment of the China-Korea (Yancheng) Industrial Park in 2017 further solidified economic cooperation and trade between the two regions [14]. - The influx of South Koreans has created a vibrant community, with over 1,000 Korean enterprises and more than 10,000 Korean residents in Yancheng [14]. Group 4: Consumer Behavior - South Korean middle-class consumers are seeking affordable alternatives for leisure activities, which has led them to explore destinations like Yancheng [25][27]. - The desire for a balance between familiar comforts and new experiences drives South Koreans to travel to China, where they can find better value for their entertainment needs [28].