全球唯一一只薄荷色LABUBU拍出108万元，它真的是“智商税”吗？分析人士揭秘

Group 1 - The LABUBU toy, a product of the pop culture brand Pop Mart, has gained immense popularity, being referred to as a "social currency" among young people and even dubbed "plastic Maotai" [1][4][20] - The price of a unique mint green LABUBU sold for 1.08 million yuan at an auction, indicating a significant market interest and speculation surrounding the product [1][6] - LABUBU's rise to fame is attributed to its creative design, limited availability, and the influence of international celebrities who have showcased the toy on social media [4][5][21] Group 2 - LABUBU was initially priced at 59 yuan when it was first released in 2018, but its value has skyrocketed, with some rare versions now selling for thousands of dollars on secondary markets [6][12] - The stock price of Pop Mart has surged by 191.57% this year, with the company's market capitalization nearing 330 billion yuan, reflecting the financial benefits derived from LABUBU's popularity [5][6] - The phenomenon of LABUBU has led to a surge in counterfeit products, with some consumers opting for replicas instead of the original due to high prices [5][20] Group 3 - The demand for LABUBU is driven by emotional value and interest among young consumers, with over 40.1% of them willing to pay for products that provide emotional satisfaction [20] - The toy's design, which some find unattractive, has paradoxically contributed to its appeal, as younger generations embrace its quirky aesthetics [18][20] - The market for LABUBU is characterized by speculation, with some buyers treating it as an investment, while others view it as a status symbol within their social circles [22]