2025新消费市场趋势发展报告

Group 1: Background and Current Status of the New Consumption Market - The rise of the new consumption market is driven by stable economic growth, increasing disposable income, and enhanced consumer purchasing power, laying a solid economic foundation for its development [1][8]. - Rapid advancements in internet technology, particularly mobile internet, along with the application of big data and artificial intelligence, have enabled precise marketing and personalized services, accelerating the transformation of the new consumption market [1][9]. - Government policies support the new consumption market, with plans to establish a system and policy framework for promoting new consumption over the next 3 to 5 years, and approximately 300 billion yuan in special bonds allocated to unleash consumption potential [1][10]. - In 2024, the total retail sales of consumer goods are projected to reach 487,895 billion yuan, a 3.5% increase from the previous year, with online retail sales showing significant growth at 155,225 billion yuan, up 7.2% [1][11][13]. Group 2: Consumer Behavior and Key Areas in the New Consumption Market - Consumer behavior is evolving, with increasing demand for quality, health, environmental sustainability, and personalization, driven by the internet's expansion of awareness and choice [2]. - Key areas in the new consumption market include the dairy and beverage sector, which is innovating products to meet health demands; the pet economy, which is experiencing significant growth; the medical beauty industry, which is evolving under the "self-care" trend; and the jewelry sector, where younger consumers are becoming the main force [2]. Group 3: Trends in the New Retail Industry and Future Outlook - The new retail industry is characterized by the mainstreaming of omnichannel retail, with deepening integration of online and offline channels, providing seamless shopping experiences [3]. - The application of artificial intelligence and big data enables precise marketing and personalized recommendations, enhancing customer service efficiency [3]. - Supply chain optimization through advanced logistics technology and collaboration improves cost efficiency and delivery speed, increasing consumer satisfaction [3]. - Future trends indicate a continuous upgrade in consumption structure, with a rise in service consumption, rapid growth in tourism, entertainment, and health services, and a strong market for green and low-carbon products [3].