山海有情 天辽地宁 辽宁：加快文体旅融合发展，添彩东北振兴新画卷

Group 1: Core Objectives and Policies - Liaoning Province aims to create a high-quality cultural, sports, and tourism integration development demonstration area, with a focus on enhancing the synergy between culture, sports, and tourism industries [1][2] - A comprehensive policy framework has been established, including the "Liaoning Province Cultural Tourism Industry High-Quality Development Action Plan (2023-2025)" which targets doubling investment and tourism revenue by 2025 [2][3] - By early 2025, over 80 related policies have been issued, with 10 cities developing specific implementation plans to promote collaborative efforts [2][3] Group 2: Brand Development and Cultural Promotion - The new tourism slogan "Mountains and Seas Have Feelings, Heaven is Peaceful and Earth is Tranquil" has been adopted, creating diverse tourism routes across various cities [4][5] - Seasonal festivals and events are organized to enhance cultural engagement, with activities planned throughout the year to promote tourism [5][6][7] - The integration of cultural IPs and local heritage into tourism offerings has been emphasized, with various themed experiences developed to attract visitors [4][5] Group 3: Innovation and Technology Integration - The province is promoting a "Cultural Tourism + Technology" model, with digital upgrades for 30 key museums and the introduction of immersive experiences using AR technology [8][9] - Sports events, such as CBA games, are leveraged as promotional platforms for cultural tourism, enhancing local economic activity [8][9] - The "Follow the Exhibition to Travel" initiative has seen a significant increase in bookings for museum study tours, indicating a growing trend in cultural tourism [9] Group 4: Regional Cooperation and Development - Liaoning has established strategic partnerships with regions like Beijing-Tianjin-Hebei to enhance tourism collaboration, including the introduction of high-speed rail connections [10] - The "G331 Border Tourism Alliance" and "G228 Coastal Highway Tourism Alliance" are initiatives aimed at creating tourism corridors that connect different regions [10] - International cultural exchanges are being promoted, with Liaoning actively participating in the "Belt and Road" initiative to enhance its global tourism presence [10] Group 5: Community Benefits and Public Engagement - The integration of cultural and tourism resources is expected to boost local employment and entrepreneurship, with initiatives like the "Liaoning Handicraft" brand gaining traction [11] - Public cultural facilities are being optimized to enhance visitor experiences, with a 100% free access rate to public cultural venues [11] - The province's tourism branding is being strengthened through the promotion of its rich cultural heritage and natural beauty, aiming to attract both domestic and international tourists [11][12] Group 6: Achievements and Future Prospects - In 2024, Chaoyang City reported a 111.57% increase in domestic tourist arrivals and a 51.74% rise in tourism revenue, showcasing the effectiveness of integration efforts [17][18] - Major cultural and tourism projects are being completed, with significant increases in visitor numbers to key attractions [18][19] - The upcoming 2025 Liaoning Province High-Quality Cultural Tourism Integration Development Conference in Chaoyang is expected to further enhance the city's role as a cultural tourism hub [20]