Core Viewpoint - The development of rural industries aimed at increasing farmers' income is emphasized as a key strategy for rural revitalization, with a focus on high-quality growth and integration across the agricultural value chain [1]. Industry Development - The Ningxia grape wine industry has transformed from a survival-based model to a development-oriented one, with significant growth in vineyard area and production, reaching 606,000 acres and 140 million bottles in annual output, generating a total value of 45 billion yuan [2][3]. - The industry has created approximately 130,000 jobs and generated wage income of 1.22 billion yuan for local farmers [2]. Technological Advancements - The introduction of technology in grape cultivation has improved efficiency, with farmers using mobile apps to monitor soil conditions, leading to a 30% reduction in water usage and an increase in grape yield from 600 kg to 800 kg per acre [9]. - The digital transformation in the industry is expected to enhance traceability and quality assurance, with plans for a digital service platform that provides detailed information about wine production [9]. Brand Building and Marketing - The Ningxia wine industry has successfully established a brand identity, with over 60 wineries winning more than 1,800 awards in international competitions, accounting for over 60% of national awards [7][8]. - Innovative marketing strategies, including the development of convenient packaging and immersive wine culture experiences, have helped expand the consumer base and increase sales [7][8]. Economic Impact - The integration of wine production with tourism has turned villages into popular destinations, significantly boosting local economies and creating new business opportunities [10][11]. - The wine industry has led to a talent influx, with many young professionals returning to their hometowns to start businesses, contributing to a rise in average income for local residents [11].
宁夏葡萄酒产业综合产值达450亿元,为农户提供近13万个就业岗位 小葡萄“酿”出甜美生活(积极发展乡村富民产业)
Ren Min Ri Bao·2025-06-12 22:02