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从弯道超车到全球化运营,游戏出海的长期主义之道丨中国游戏10年纪事
2 1 Shi Ji Jing Ji Bao Dao·2025-06-12 23:19

Core Insights - The Chinese gaming industry has experienced significant growth over the past decade, with annual revenue increasing from 140.7 billion to 325.7 billion yuan, marking a doubling in revenue since 2015 [1] - The focus on overseas expansion and long-term operational strategies is becoming crucial for Chinese gaming companies as they navigate a more competitive global market [2] Industry Trends - The Ministry of Commerce's recent work plan emphasizes the development of overseas gaming businesses, aiming to enhance the entire industry chain from IP creation to overseas operations [2] - Chinese gaming companies have transitioned from initial overseas attempts to now consistently ranking among the top global revenue earners, with Tencent, NetEase, and miHoYo leading the way [3] - The market has shifted from rapid growth in blue ocean markets to a more refined competition in saturated markets, necessitating a focus on extending product lifecycles and maximizing commercial value [2][3] Localization and Market Adaptation - Early challenges in overseas expansion included high localization costs and the complexity of adapting to diverse player preferences in different markets [4] - Successful companies have developed their own methodologies for overseas expansion, leveraging data analysis to understand user behavior and optimize game development and operations [5] Strategic Adjustments - As major markets become saturated, companies must refine their operational strategies to enhance resource efficiency and competitiveness [6][7] - The importance of community engagement and user feedback in shaping game updates and operational strategies has increased, contributing to long-term user retention [7] Technological Empowerment - The integration of emerging technologies, particularly AI, is becoming essential for improving efficiency in game development and marketing [9][10] - AI tools are being utilized to enhance the production of promotional materials and to analyze player data, which helps in tailoring user experiences and optimizing monetization strategies [9][10] Future Outlook - The gaming industry is expected to continue evolving, with a focus on global expansion and the integration of technology driving innovation and operational improvements [11]