成都有黄金商家转战卖铂金

Core Viewpoint - The recent surge in platinum prices, driven by rising gold prices, has led some jewelers in Chengdu to shift their focus from gold to platinum sales, indicating a potential revival of interest in platinum jewelry [3][4][5]. Price Trends - As of June 12, platinum jewelry prices reached approximately 290 yuan per gram, marking a 35% increase since the beginning of the year, while gold prices rose by 26% during the same period [4]. - On June 11, the spot price of platinum rose nearly 4% to $1,264.20 per ounce, reflecting a significant upward trend in the market [3]. Market Dynamics - The demand for platinum is reportedly increasing, particularly in China, where the market is expected to see a 48% growth in demand, driven by a recovery in North America and a shift in consumer preferences [6]. - Despite the rising interest in platinum, traditional gold jewelry remains the most popular choice among consumers, with platinum often being overshadowed by K-gold due to its lower price and shorter processing time [5]. Industry Shifts - Jewelers like Zhou Jing, who have transitioned from gold to platinum sales, believe that the profit margins for platinum are currently more favorable, and they anticipate further price increases in the near future [4][5]. - The Shenzhen Shui Bei International Jewelry Trading Center, which accounts for 90% of China's platinum wholesale market, is experiencing a shift as wholesalers increasingly pivot towards platinum, leading to supply shortages [6]. Investment Sentiment - The World Platinum Investment Council forecasts a slight decline in total investment demand for platinum in 2025, but anticipates a 30% increase in platinum bar investment driven by the Chinese market [6]. - There are concerns that the recent price increases may be fueled by speculative trading, as some industry experts suggest that the rapid price hikes may not be sustainable in the long term [6].