General Mills(US:GIS) Nan Fang Du Shi Bao·2025-06-13 00:36Core Viewpoint - General Mills is considering selling its Haagen-Dazs stores in China due to challenges in sales, although discussions are in early stages and the company may decide against the sale [1][3]. Company Overview - Haagen-Dazs was founded in the U.S. in 1961 and became part of General Mills in 2001 after being acquired from Nestlé [3]. - The brand entered the Chinese market in 1996, with its first store opening in Shanghai [3]. Market Performance - Haagen-Dazs has faced a decline in customer traffic in China, with a double-digit percentage drop reported in Q2 of fiscal year 2025 [16]. - The company is attempting to improve the situation by expanding distribution through retail, dining, and e-commerce channels [16]. - Despite the decline, Haagen-Dazs' market share improved from Q1 to Q2 of fiscal year 2025 [16]. Store Count and Closures - As of June 12, Haagen-Dazs has 263 stores in mainland China, with Shanghai having the most at 48 stores [17]. - The brand has closed at least 77 stores in China over the past four years, representing nearly 20% of its presence [17]. - Since 2022, Haagen-Dazs has opened 143 new stores, indicating a higher actual closure number [17].