Group 1 - The core message emphasizes that the true value of a company should be based on responsibility and commitment, beyond just commercial success [2] - BMW has integrated the internet ecosystem deeply into its corporate social responsibility framework, demonstrating that business success and social responsibility can coexist [2] - The company has positively impacted 35 million people through its corporate social responsibility projects in 2023, setting a new record for brand coverage [2] Group 2 - BMW has been actively participating in the construction of a healthy, safe, and harmonious online ecosystem, adhering to core values of respect, integrity, and responsibility [2] - The company has committed to the "Home in China" initiative, aligning its development with China's social progress over the past 30 years [2] - BMW prioritizes safety in technological development, ensuring that new technologies provide reliable and secure travel for users [3]
宝马中国高翔：企业的真正价值应以责任与担当为基石