Core Viewpoint - The company, Zhenjiu Lidu, is actively promoting the application for cultural heritage status for Chinese liquor, aiming to enhance the recognition and preservation of traditional liquor culture [2][4]. Group 1: Cultural Heritage and Recognition - Chinese liquor culture is a significant part of Chinese civilization, encompassing both tangible and intangible cultural heritage, including traditional brewing techniques and customs [2]. - Currently, there are 21 liquor projects listed as world cultural heritage and 10 as intangible cultural heritage globally, but none from China [4]. - Zhenjiu Lidu, along with other major Chinese liquor brands, has applied to UNESCO for recognition to fill this gap in the world heritage listings [4]. Group 2: Brand Strategy and Market Positioning - Zhenjiu Lidu operates as the first liquor stock in Hong Kong and the second for Chinese sauce-flavored liquor, with a diverse portfolio of brands and products [2]. - The company plans to announce a "Cultural Heritage Ambassador," a young actor and singer, to connect with younger consumers and promote cultural consumption trends [6]. - By leveraging the "申遗" (application for heritage status) initiative, Zhenjiu Lidu aims to enhance its brand's cultural significance and create a competitive edge in the market [6].
助力白酒申遗！珍酒李渡即将官宣“申遗大使”