寻美宁波，茅台葡萄酒的文化深耕与消费引导

Core Viewpoint - The event "Moutai Red: Seeking Beauty in the East (Coastal Line)" in Ningbo aims to elevate the cultural recognition and emotional connection of consumers to Moutai wine by linking it with significant cultural symbols like the Maritime Silk Road [4][12]. Group 1: Historical and Cultural Context - Ningbo, as a starting port of the Maritime Silk Road, has historically facilitated the exchange of goods and culture between the East and West, highlighting its importance in international trade [3][6]. - The event emphasizes the historical significance of Ningbo in the transmission of winemaking techniques from Persia and the Arab world to China during the Tang and Song dynasties [6]. Group 2: Brand Strategy and Consumer Engagement - Moutai wine is focusing on breaking the traditional perception of wine as merely a dining accompaniment, aiming to position it as a lifestyle choice [9][12]. - The company plans to introduce innovative products such as low-alcohol fruit-flavored wines and small bottle designs to cater to the preferences of younger consumers and those seeking convenience [12]. Group 3: Marketing and Experience Innovation - The event features a multifaceted approach to consumer engagement, combining cultural performances, local art experiences, and wine tasting to create a high-value experience [11][18]. - Moutai wine is committed to a strategic shift from selling products to selling a lifestyle, enhancing consumer experiences through innovative marketing [18][20]. Group 4: Quality and Future Vision - The company emphasizes quality as the foundation of its brand, utilizing the best grape varieties and unique blending techniques to ensure high-quality products [15]. - Moutai wine aims to define an "Eastern Paradigm" in the wine industry, merging the historical context of Ningbo with its brand vision to create a distinctive wine aesthetic and value standard [18].